GUCCI
GUCCI × Euan Roberts
A two-part collaboration with Gucci, bringing hand-painted character work from the Bearbados archive into ready-to-wear, soft accessories, and leather goods — the first collection to carry the artist's own signature on garment.
June 2025 — Children's Pre-Fall 2025 collection launches, featuring Bear, Croc, Smiling Sun, Crab and other signature motifs alongside a hand-rendered take on the Gucci logo.
Late 2025 — A holiday-inspired capsule extends the collaboration.
February 2026 — A women's small leather goods collection releases to coincide with the Milano-Cortina Winter Olympics.
100+ SKUs across the full collaboration, sold in Gucci stores and affiliated retailers worldwide.
MR MEN EXHIBITION
I was approached by the renowned children’s book series and global brand Mr Men on the year of their 50th anniversary, to create bespoke artwork combining my signature ‘Bear’ character with some of their iconic character.
This was the first time the license to the characters had been extended for fine artist to use and it was a huge honour for me to feature Mr. Lazy, Mr. Greedy & Mr. Tickle in my art.
The works were exhibited at Helm Gallery in Brighton and were part of their biggest exhibition to date. I was interview on national news with features on the BBC and ITV.
Burny Campaign
Euan Roberts x Catch A Fire Agency x London Boroughs Councils
Euan worked with the agency Catch A Fire to create an illustrated character named ‘Burny’ to act as a striking and memorable visualisation of the air pollution ‘monster’ that results from burning wood. Burny was used across London as a public health campaign warning of the danger of wood burners to peoples health. It was also animated and shown across London’s tube network.
Results + 71.8 M Campaign Impressions | + 19.4 M OOH Impressions | Campaign Featured in Evening Standard & The Times
Awards X2 : Online Design Awards Winner in Environmental and Advertising Campaign Categories
I was approached by Facebook in 2020 to create bespoke artwork to promote their Black Business Directory feature across their social media landscape.
The artwork was posted on the Facebook App page which is the app’s Most-followed page over 188 million followers.
